Open Letter to Wired and Ars - Reddit Sponsors

Dear staff at Wired and Ars,

Long time reader, love your stuff, its all good. Been reading you guys for a very long time, arstechnica since 1999. I along with others submit Your(meaning Ars and Wired's) stories on Social Bookmarking sites.

For example:

• Samsung Fields Green, Ultra-Slim LCD TVs (Wired | Digg Front Pager | Made popular 9 days ago 424 Diggs) PR 4
• Ars Cracks TV Fringe Code (Ars - Digg Front Pager | Made popular Apr 8, 2009 | PR 4 | 726 Diggs)
• Avant-Garde Cellist Zeo Keating (Wired | not a Front Pager but a solid showing of votes)
• Ma.gnolia Suffers Major Data Loss, Site Taken Offline (Wired | Made popular Jan 31, 2009 | 514 Diggs)
  

However I have to let You (meaning Ars and Wired) know whats going on over at one of these Social Bookmarking sites: Reddit. Reddit just recently banned a bunch of users on their social media site. No reasons were given, no warnings were issued. I guess My Grammar needs to improve( a joke from Ben's post about this issue, see below). Now I tried (Unsuccessfully) to contact reddit about this issue and received no response. This leaves me no recourse but to get in touch with You, Reddit's sponsors aka "Sister Sites".

You are going to rectify this situation. You are going to explain to Reddit just how the internet, community and social media work. You are going to teach them how to play fairly and nicely. And most importantly how to build a community. Reddit is going to restore accounts, apologize and send us Hoodies (if they don't have hoodies explain to Reddit why people on the net like them) and Schwag (and I want LOTS of Schwag, maybe an Ars and Wired Hoodie XXL).

This is going onto Digg and Twitter, so I am certain you will find this VERY quickly. The lesson here is not to mess with the Social Media Elite. By that I mean people that are Digg Elites and "Twitterati" who used to Digg your stuff and Tweet your stuff to 1000s of friends and in some cases 10,000s of friends. Consider this a very clear and transparent message. I am turning the tables on you. But unlike Reddit, I am letting You know that You are now black balled.

As "Sister Sites" of Reddit, I am certain you will quickly resolve this issue. I am sure my schwag; Hoodies (XXL remember?), Wired Subscription, T-Shirts, Wired Subscription, Mugs, Wired Subscription, hats, Wired Subscription, and Red Swingline Stapler are already in the snail mail.

Yours Truly,
The Dude Dean

PS Style, Epicurious, Concierge you guys are next.
PPS Digg and Mixx crew, Don't sub these two sites, I am declaring a "No-Fly Zone", if you see noobs subbing from these domains please Bury until reddit, wired and Ars make this right to G-Man, Ben, myself and all the others that were unfairly banned.

**Update**
@arstechnica Good bye Ars! @TheDudeDean Bye! Where are you going? :) @arstechnica I posted this 17 days ago and tweeted it to you: Open Letter to Wired and Ars: http://digg.com/d1sO8V?t @TheDudeDean Oh right. Bye! :)
Open Letter to Wired and Ars – Reddit Sponsors

The Bush Legacy - Miserable Failure 2.0

Why am I blogging about George W. Bush and The Bush Legacy on my humble little blog about SEO and SMO? I am bring back Miserable Failure to the internet. Miserable Failure is the real Bush Legacy.

Today Barak Obama was sworn into office as the 44th President of the United States of America. As PotUS44 he has a brand spanking new White House web page. As a patriotic American, I was looking at the new site while watching the Inauguartion and I went browsing for GW's bio page on the new site and got first Digg on his page and for good measure, I also put it on Newsvine, Reddit, Mixx, and Current.

The terms; "Miserable Failure", "The Bush Legacy", and "worst President ever" do not appear on this page. The opportunity cost on all these social media sites, for the most part, they only let you post a link if you do it first. So let's all bring back Miserable Failure to George W. Bush. He deserves it. Spread the word and give him a vote on your favorite social media site. While you are at it give it a retweet as well:

RT @TheDudeDean: Let's send Bush off in style. Please digg, fave and RT http://tinyurl.com/82p2ns #miserablefailure2.0

The Bush Legacy – Miserable Failure 2.0

The Busy Brain Twitter Debacle

Did you get a bunch of followers on the 20th? Wonder where your new twitter followers came from? Thank The Busy Brain.

The story begins for me when I posted my Twitter Grade. Then last Sunday (Oct 19th, 12:45AM), I get the following email in my twitter filter in Gmail, TheBusyBrain is now following you on Twitter! I check him out, profile looks good, friends are pretty even, I think nothing of it. I follow him back.

The next day(Oct 20th) it hits the fan. I get around 40 new follow requests on twitter in one day. Most of them are very spammy accounts and all mostly fresh meat looking noobs. I was wondering what the hell was going on and I caught a tweet linking to my new Pal, The Busy Brain's Blog and I quickly figured out where the twitter noobs were coming from.

The Busy Brain spent some time and figured out how to game the twitter system a bit. He found some Tweople that some might be considered "Twitterati", people that are active on twitter, that read their email alerts and have a high chance of following back. So he did do some homework on his little Social Media Optimization Experiment.

The Busy Brain failed in at least two ways with his Social Media Optimization Experiment. First he didn't let the victims know what they were in for. If you are going to have a Social Media Love in, it is only fair that everyone knows they are going to be participating in the Social Media Love in. Secondly the space monkeys he got were all random people in addition to being noobs on twitter and a few of them were down right spammy. The idea behind Social Media Marketing (SMM) is to NOT be spammy, your goal should be to engage people that want to hear about your brand, your products or your ideas. The goal should be to get people to follow you for your content or insight.

The Busy Brain ended up seeing the error of his ways in less than a day and apologized. Next time you get followed on twitter, maybe you should sleep on it instead of following back right away. Now I have some extra pruning to do on my twitter list this week.

The Busy Brain Twitter Debacle

Cost of Winning A Macbook Air - The Whuffie Factor

I was talking to a designer friend of mine at Superstarch yesterday and Marcus asked me, "How much effort did you put into winning the Macbook Air?" I thought that was a really good question, so it needs a really good answer. How much is a $1800 Macbook Air worth? How much was the Whuffie Factor?

The answer to his question is simple, yet very complex. First I took a look at what the contest was and decided to throw my hat over the wall, join the site and invited some friends. Very quickly I put myself in the a position to get in the running for it by having the most referrals on the site, having the Most Followers, and being the Most Commented. I also had a ton of content from the services that Second|Brain supported.

Once Second|Brain choose me as one of the Six it was all downhill from there.

I took a look at the other competitors none of them had the network or Social Media empire that I have. I was very thankful that someone like Scoble wasn't in on the Contest and later when they turned it into a vote I knew the Macbook Air was mine, unless all the people on Second|Brain voted against me, I just had more Social Capital then everyone else.

What is social capital? My 474 friends on Myspace, my 320 friends on Multiply, my 309 followers on Twitter, my 146 Followers Plurk, my 538 friends Iconbuffet and my 234 friends Facebook. This is the Whuffie Factor I had in my favor. 1547 or so people (some are dupes), that is about a dollar a person. All my years of social spelunking paid off in the form of Whuffie.

The cost of time was about five extra hours a day between my misc tasks over the course of six days. One of the days I even took off and helped a friend fix up his new house. The real cost was social momentum; one year on Iconbuffet, four years on Myspace, four years on Multiply, one year on Twitter, one month on Plurk and two years on Facebook. All that time spent on these social networks was what won me the contest. I just had more social capital then anyone else in the running. Who knew having a giant SEO Social Media network could pay off so well?

The Whuffie Factor = $1,749.95
The mere fact that I won the Macbook Air in the Second|Brain Contest - Priceless.



Cost of Winning A Macbook Air – The Whuffie Factor