Wednesday, October 22, 2008

The Busy Brain Twitter Debacle

Did you get a bunch of followers on the 20th? Wonder where your new twitter followers came from? Thank The Busy Brain.

The story begins for me when I posted my Twitter Grade. Then last Sunday (Oct 19th, 12:45AM), I get the following email in my twitter filter in Gmail, TheBusyBrain is now following you on Twitter! I check him out, profile looks good, friends are pretty even, I think nothing of it. I follow him back.

The next day(Oct 20th) it hits the fan. I get around 40 new follow requests on twitter in one day. Most of them are very spammy accounts and all mostly fresh meat looking noobs. I was wondering what the hell was going on and I caught a tweet linking to my new Pal, The Busy Brain's Blog and I quickly figured out where the twitter noobs were coming from.

The Busy Brain spent some time and figured out how to game the twitter system a bit. He found some Tweople that some might be considered "Twitterati", people that are active on twitter, that read their email alerts and have a high chance of following back. So he did do some homework on his little Social Media Optimization Experiment.

The Busy Brain failed in at least two ways with his Social Media Optimization Experiment. First he didn't let the victims know what they were in for. If you are going to have a Social Media Love in, it is only fair that everyone knows they are going to be participating in the Social Media Love in. Secondly the space monkeys he got were all random people in addition to being noobs on twitter and a few of them were down right spammy. The idea behind Social Media Marketing (SMM) is to NOT be spammy, your goal should be to engage people that want to hear about your brand, your products or your ideas. The goal should be to get people to follow you for your content or insight.

The Busy Brain ended up seeing the error of his ways in less than a day and apologized. Next time you get followed on twitter, maybe you should sleep on it instead of following back right away. Now I have some extra pruning to do on my twitter list this week.

The Busy Brain Twitter Debacle

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